the founding circle · 5 seats

Pull up a chair.

a small circle for women who run real-world businesses.

Every month you get a group call with founders who get it, plus a 1:1 call where I shadow how your business really runs and show you what to automate. It's a little Her AI Era magic, every single month.

5 founding seatsmonthly group callmonthly 1:1 with me
Emmily smiling, sitting cross-legged in a pink top
your host, emmily
your seat

what your seat includes.

Some of it is ready now, and some of it we're building together.

new · included now

your monthly 1:1 hour with me

bring your to-do list.

Share your screen and work through your list while I watch how you actually work. I'll point you to the shortcuts, tools, and AI setups that give you hours back. You leave with your top 3 moves for the month.

included now

the monthly circle call

About an hour on Zoom with the group: wins, a live Her AI Era case study, one thing to automate, and the hot seat.

what happens on the call
  1. wins & check-ins 10 min

    Everyone shares one win from the month and the one thing eating her time.

  2. her ai era, live 15 min

    A behind-the-scenes look at what I'm building for this month's founder, with the before-and-after.

  3. one thing to automate 15 min

    One system or AI shortcut you can set up this month. No tech skills needed.

  4. the hot seat 15 min

    One founder brings a real headache and we take it apart together. Volunteers only.

  5. your three 5 min

    Three commitments for the month: business, health, visibility. We check in next call.

included now

voice note help

Stuck between calls? Send me a quick voice note or Loom of something clunky. I reply with a voice note of my own each week.

included now

story spotlight

Each month, one founder from the circle gets a spotlight on my Instagram stories: you, your business, and what you're building.

included now

behind the scenes

Watch what I build for each month's Her AI Era founder, with the real before-and-afters, so you can steal the ideas.

included now

accountability

Set three commitments every month (business, health, visibility) and we check in on them together next call.

coming soon

the prompt library

Copy-and-paste prompts sorted by category. Business: "here are my 10 software subscriptions, what should I be asking about my analytics?" Health: find a functional doctor, or make sense of your blood panel before your appointment.

coming soon

directory & circle chat

Everyone's business, what she's great at and what she needs, plus a circle-only chat for between calls.

coming soon

call replays

Missed a call? Rewatch it whenever you want, right inside the circle.

someday

meetups & retreats

In real life, somewhere pretty, with the women from the circle. The founding 5 hear first.

come for the ai, stay for the friends. I built braidbabes with some truly incredible women by my side, and the people were always the best part. This starts with a group call and a 1:1 each month. Where it goes, we decide together.

how it fits with her ai era

the full glow-up, or the monthly touch-up.

Each month I pick one founder for Her AI Era and spend the whole month building her systems. I can only do that for one woman at a time. The Founding Circle is how more founders get in on it: less hands-on, but every single month, with a 1:1 of your own and friends along the way.

one founder, one month

her ai era

the full glow-up
  • I shadow you and your team for a month.
  • I build the AI systems for you, in your tools.
  • A before-and-after you can feel.
Apply for your AI era
5 founders, every month

founding circle

the monthly touch-up
  • A 1:1 ops shadow call with me every month.
  • A monthly group call with one thing to automate, in plain words.
  • Founder friends who get it, and keep you accountable.
Sign up
who it's for

you might be a fit if…

You're a woman running a business people show up to in real life, and you'd rather be building it than buried in admin.

it all runs through you

Your team is small, maybe just you, and every question still lands on your phone.

AI-curious

You've heard AI could help but don't know where to start. Or you've started and want more.

you want your people

You'd love founder friends who get it, not another course to fall behind on.

Not for tech startups (you already know how to automate). Want to build your own app? That's the build-along.

what I ask

a seat comes with a promise.

This circle isn't for everyone. What makes this circle work is the women in it, so here's what I ask of each of us, me included.

  1. show up

    Come to the monthly call and book your 1:1. Cameras on when you can.

  2. share honestly

    Real numbers, real problems, real wins. Nobody here needs the highlight reel.

  3. help each other

    Answer questions, make intros, cheer loudly. Give as much as you get.

  4. keep the circle

    What's said in the circle stays in the circle. No screenshots, no sharing anyone's business outside the room.

my promise back I record calls so you can rewatch them. The only clips I'll ever share are of my own teaching. Nothing about you or your business leaves the circle without your OK.

how to get a seat
5founding seats

opening this december

  1. sign upFill out the short form below. It takes about two minutes.
  2. hear from meI'll personally send you everything you need to lock in your seat.
  3. take your seatYou get your seat number, your call invite, and your first 1:1.
Sign up

good to know.

Why only 5 seats?

Because every seat comes with a 1:1 with me, and because the circle is only as good as the women in it. Keeping it small means real attention and real friendships.

How does the 1:1 shadow call work?

Once you have your seat, I'll send you a link to book your 1-hour 1:1 each month. Bring your to-do list, share your screen, and work through it while I watch how you actually work. I'll point you to the shortcuts, tools, and AI setups that give you hours back, and you leave with your top 3 moves for the month.

How does voice note help work?

Between calls, send me a quick voice note or Loom of something that feels clunky. I listen to everything once a week and send a voice note back with what I'd do.

What if the seats are full?

You'll be the first to know when more seats open. In the meantime, you're on my list for the free build-along and everything I share, and you're always welcome to apply for Her AI Era.

Do I need to be techy?

Not at all. Plain words only. If you can share your screen on Zoom, you're ready.

How is this different from Her AI Era?

Her AI Era is one founder a month, and I build the systems for her. The circle is 5 founders, every month: you get the ideas, a 1:1 and the friends, and you do the building (with help).

the founding 5

sign up.

5 founding seats. first come, first seated.
the founding circle
by hey emmily · est. 2026
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Where are you right now?

I read every sign-up myself. You'll also join my email list. Unsubscribe anytime.