I'm Emmily. I built and sold braidbabes, and now I'm showing female founders how to run their business with AI and systems, not 80-hour weeks.
One founder a month. Free.
Each month I choose one woman running a real-world business and give her my full focus. There's no program and no template. I learn how your business actually runs, then build AI and automations where they'll give you the most time back.
I sit in on your day, and your team's, and watch how everything really gets done: bookings, follow-ups, scheduling, ordering, the stuff you do at 11pm.
We spot what's eating your hours and decide together what AI can take off your plate first.
I set it up inside the tools you already use, test it with your team, and make sure you can run it without me.
I love automating. I love a good before-and-after. I love walking into a business I've never seen, learning how it runs, and finding the hours hiding inside it.
I built braidbabes from one braider to a team of 70 across three cities, with some truly incredible people by my side. I wish AI like this had existed back then. Think of all the hours we could have spent on clients and each other instead of scheduling and spreadsheets. After the sale, I'm in a rare spot where I get to choose exactly how I spend my time, and this is what I'm most excited about.
You get a month of focused, hands-on help. I get to do my favorite kind of work and share what we build, so more founders can see what's possible.
Braiding is how I've always met the coolest women, and I'm still new to San Francisco. So I'm still taking a few appointments: I'll come to you and braid your hair for a big moment or a night out, and we get to know each other along the way.
Yes. There's no catch and no upsell at the end. In exchange, you share an honest before-and-after and let me post about our month.
Women running real-world businesses: service businesses, salons and spas, boutiques, fitness and wellness studios, restaurants and cafés. You don't need to be big. If you're stretched thin and doing too much by hand, you're a fit.
Not at all. That's my job. I work with the tools you already use and walk you and your team through everything I set up.
Each month I pick the business where I think I can make the biggest difference that month.
Mostly, you run your business like normal while I watch and ask questions. Later in the month, you'll spend some time testing what I build so it fits how you actually work.
Either works. If you're in the San Francisco area, I'd love to come hang out in person. Anywhere else, we'll do it all online.
The journey: what your business does, what was eating your time, what we built, and the before-and-after. I'll never post anything that's a trade secret.
You keep everything we built. It lives in your accounts and runs without me.
I believe that as AI takes over more of our screens, the future belongs to real-world experiences and services: the shops, salons, studios and spaces people show up to in person. I'm building a community for the women running them. Join the list to follow every before-and-after and be first in.