You're the visionary. For one month, I'm your integrator.
You've never had a vision problem. The doing is the bottleneck. So each month I pick one woman running a real-world business, get everything out of her head, and build the AI systems that run it, so she can get back to dreaming.
"My dreaming has been unlocked again."
extra sparkle if your brand serves women, lifts women up, or lives on Instagram.
Service businesses (think cleaners and mobile braiders), boutiques, product brands, studios, cafés, and courses that teach real women a real skill. Real-world businesses only. Not for tech companies.
I sit in on your day, and your team's, and watch how everything really gets done: bookings, follow-ups, scheduling, ordering, the stuff you do at 11pm.
The 10-second tasks that somehow turn into three-hour research projects. We pick what AI takes first.
I set it up inside the tools you already use, test it with your team, and make sure you can run it without me.
"Who cares if I have a successful business, if I'm not well."
My health was the real downfall of braidbabes. My checkups said I was fine. It took a full blood panel to find the low iron I'd ignored for seven years.
A business only runs as well as the woman running it, so your month includes a comprehensive blood panel through InstaLab, free. When results come in, you can ask Claude to walk you through them, since InstaLab connects right to it.
Your results are yours. You never have to share them, on social or with me. I'm not a doctor, but I'll happily point you to the people who are.
Once you're picked, you make a free InstaLab account (no subscription, no order). I send them your name and email, and they add credit for a comprehensive baseline panel. You book it like normal, and the results land in your account.
Because you're the engine. Every system I build still runs on your ideas, your energy and your decisions. I learned that the hard way: I built braidbabes on 80-hour weeks, and my health is what gave out first. So I count it as ops.
Your month ends with less on your plate and the instinct to keep cutting. Here's how we get there.
One-time changes that kill a recurring headache, so you never have to deal with it again.
like: half of Kelsea's students were skipping their name for their certificate, so she was chasing them down. Now the form won't submit without it. Zero chasing.
While I shadow you, I coach you into ops brain, so you start spotting the busywork yourself.
like: Kelsea's AI was drafting her email replies, but she was still pasting in her signature by hand. "Tell it once." Then she asked, "should I tell it my font too?" Yes. That's the whole game.
Systems that keep running after I'm gone: smoother flows for your customers and less admin for your team.
like: Kelsea's own inventory app, which reads her sales and tells her when to reorder. (Her idea. In the works now.)
the twice rule If you've done it twice, it's time to automate it. read the story →
I love automating. I love a good before-and-after. I love walking into a business I've never seen, learning how it runs, and finding the hours hiding inside it.
I built braidbabes from one braider to a team of 70 across three cities, with some truly incredible people by my side. I wish AI like this had existed back then. Think of all the hours we could have spent on clients and each other instead of scheduling and spreadsheets. After the sale, I'm in a rare spot where I get to choose exactly how I spend my time, and this is what I'm most excited about.
You get a month of focused, hands-on help. I get to do my favorite kind of work and share what we build, so more founders can see what's possible.
"This is not a clean-your-house-before-the-house-cleaner-comes situation."
Good. Apply as you are.
One founder a month, free. Now choosing December's founder. Messy is welcome. Tell me where you're stuck.
Thank you for telling me about your business. You'll find a confirmation in your inbox. Each month I choose one founder to work with, and if it feels like a fit, I'll reach out!
Back to the siteWant to know more first? Why it's free · Questions & answers · See November's founder
Yes. No catch and no surprise invoice. In exchange, you share an honest before-and-after and let me post about our month.
Women running real-world businesses: service businesses (think cleaners and mobile braiders), boutiques, product brands, studios, cafés, and courses that teach real women a real skill. Why not tech companies? They already know how to automate. And I believe that as AI takes over more of our screens, real-world experiences and services are only going to grow. I want to help the women running them get set up for what's coming.
Each month I pick the business where I think I can make the biggest difference that month.
First, we record everything: your meetings, team trainings and sales calls, so I can learn your business without you repeating yourself. Next, I map every process into one master doc. Then I automate what you already have, inside the tools you already use. No full rebuild. And I document everything as we go, so you always know what runs where, even after I'm gone.
Both, on purpose. Some things I just fix for you, like a form that keeps causing the same headache. The bigger systems I build with you, so they keep running after I'm gone. And the whole time I'm shadowing you, I'm coaching you into thinking like an ops person. My favorite rule: if you've done it twice, it's time to automate it. You leave with less on your plate and the instinct to keep cutting. Read the twice rule story.
Think of it as a flash mob for your business. We dive in fast and go deep, so we can make a big impact in just one month. Expect a few longer working sessions each week with you or anyone on your team, plus quick check-ins while I build. It's a real commitment for four weeks, and then you get to enjoy what we built.
Either works. If you're in the San Francisco area, I'd love to come hang out in person. Anywhere else, we'll do it all online.
Please don't. This isn't a "clean the house before the cleaner comes" situation. Show me the chaos exactly as it is. That's where the best before-and-afters come from.
Not at all. That's my job. I work with the tools you already use, get you set up on the AI tools I use every day, and teach you and your team how to use them.
No. The human moments that make your business special stay exactly where they are. AI takes over the repetitive work behind the scenes, so you have more time for those moments. I don't blindly trust AI, and you won't have to either: anywhere it touches your customers, a real person on your team reviews its work until you're confident in it.
Yes, please. Whoever runs the day-to-day is welcome on our sessions, and I'll learn a lot from watching how you train them. Often, your team is who gets the most time back.
Maybe a few. Some of the best AI tools have small monthly subscriptions. I'll only suggest ones that are worth it for your business, and you'll always know the cost before you sign up for anything.
Yes. I'll be inside things like your inbox, customer list and sales numbers, and I treat all of it as confidential. I'm happy to sign an NDA if you'd like one.
The journey: what your business does, what was eating your time, what we built, and the before-and-after. I'll check with you on what I share, and I'll never post anything that's a trade secret.
You keep everything we built. It lives in your accounts and runs without me. And you keep the habit, too: you'll catch yourself doing something twice and know exactly what to do next.