"but what do you even use instinct for?"
ok so I have to tell you about my month. ♡
I use an AI agent called Instinct. It isn't a chatbot that hands me a list of tips. I text it like I'd text a really capable personal assistant, and it actually does the thing: books it, buys it, orders it, emails it, follows up.
Every time I tell someone about it, they ask the same thing: "but what do you even use it for?" So here are my ten favorites, with my real texts, typos and all. Next time something's on your to-do list, maybe you'll think, oh wait, my AI could do this.
our month, by the numbers
- 4,016
- texts between us since Oct 5
- 1,219
- of them from me
- 395
- on our busiest day
want to try it? it's free right now, and I have 5 invites left, grab one here ♡
01made my dancing with the stars partiful
Make a cute Partiful for me for DWTS Tuesday
Within the hour I had "Mirrorball Night," a pink disco ball invite with the whole night planned: 7pm hang, a get-to-know-you game, then the show with an unofficial judging panel.

02built my charcuterie board on instacart
I love the fig crackers and I also love the rolls of goat cheese, especially if they have the blueberries... Also add a sparkling wine that's non-alcohol and frozen raspberries that I'll put into the sparkling wine. I love anything organic
Instinct looked through my past orders, only picked things I'd bought before, and built the whole cart: blueberry goat cheese, fig spread, the works, plus anything I can't eat flagged.

03became my tiktok-to-spotify DJ
I want you to find two songs that are trending on TikTok. Cool new songs - then add them to my liked songs on Spotify. Add two per week.
Minutes later, "Housewife" by Tate McRae and "Nicole Kidman" by ADÉLA were sitting at the top of my liked songs.
04put my oura ring data in my own app
I built a health tracker app with Claude and wanted my Oura data in it. Instinct connected my Oura account to it, so now my app pulls my daily steps, sleep, readiness and temperature. All on free plans.

05bought heyemmily.com
I want to buy a URL. Is Emmily.ai available and how much
That feels too high, I think. I'll just look for other domains
I like heyemmily.com let's do it
Emmily.ai was "make an offer" only, so we moved on. heyemmily.com was mine within the hour for $11.48 for the first year, and the site I'd made with Claude was live the same day. Hi, you're on it right now.


06planned a pink-everything day with my friend
OK, create two itineraries... for each one include a photo of what it looks like and a quick two sentence description... she can pick which itinerary she likes more
Oh, you know what? She also loves animals, and she especially loves taxidermy. She also loves Jewelry, like she makes jewelry. Any thing else we should think about for this itinerary based on these
Four minutes later I had a shareable page with two options for her to pick from. Then the plan reshaped around her: brunch at Sisterita, the Ferry Building, Paxton Gate, a candle craft night, and a list of the pinkest bars in SF.

07texts me tomorrow's rundown every night
At 9 PM every day, give me a debrief of the next day and if I'm going to any events, then give me the description and any details to go with that event so I'm fully prepared
Oooo and include any links to events or things like that so I can quickly see more
Every night at 9 since then: tomorrow's plan, event details and links. Honestly this one changed my life the most.
08orders our meals every monday
Every Monday morning can you please select our locale meals and confirm with me before submitting in case we're traveling
So Rich loves pasta... so we always do the low-cal option, or the small size if it's available, unless it's pasta, then we do the full calories, so Rich can have his pasta...
It swaps meals I don't want, doubles the ones I love, makes sure Rich gets his full pasta, and checks with me before it hits order.
09got my health app its own phone number
Create my Twilio account and get me one dedicated phone number that never changes and is not my personal number.
I wanted my personal health app to be able to text me and my trainer. Instinct set up the account, got me my own number, registered me as a sender, and submitted the texting application (still waiting on approval).
10the great drain fly saga
Can you find me a green (meaning non toxic) plumber in SF that can get rid of drain bugs in our shower?
The first plumber it found only did main lines, not shower drains. So Instinct switched to companies that clean drains and handle pests, reached out to three, and followed up every time they went quiet. The most persistent assistant I've ever had. The saga continues.
When I ran braidbabes, so many hours went to scheduling, follow-ups and spreadsheets. Hours I could've spent with clients and my team. This month showed me how much of that can just be handled now.
Which one would you try first? Tell me on Instagram, I want to know!
xo, emmily
Want to try Instinct? It's free right now, and I have 5 invites left. Not sponsored and no affiliation. It's just a tool I'm loving. Grab an invite ♡