I'm Emmily. I built and sold braidbabes, and now I'm showing female founders how to run their business with AI and systems, not 80-hour weeks.
november founderNovember's founder: Goddess Glitter ✨ Now taking applications for December.
newNew: the Founding Circle, a monthly call for female founders ♡
wed, dec 9Free live build-along Wed, Dec 9: save your free spot ♡
Same goal for all three: less busywork, more building.
the full glow-up
who it's for female founders who've only used AI to chat
I shadow you and your team and build new AI systems with you, right in the tools you already use.
Apply for December ♡the monthly touch-up
who it's for all female founders
A monthly group call, a 1:1 call where I shadow your business and show you what to automate, and founder friends who get it.
Sign uptry it yourself
who it's for anyone, women or men. No business needed.
One evening, live with me: open Claude and build your own app, step by step. No coding needed.
Save my spotYou're the visionary. For one month, I'm your integrator. You've never had a vision problem. The doing is the bottleneck. So each month I pick one woman running a real-world business, get everything out of her head, and build the AI systems that run it, so she can get back to dreaming.
I sit in on your day, and your team's, and watch how everything really gets done: bookings, follow-ups, scheduling, ordering, the stuff you do at 11pm.
The 10-second tasks that somehow turn into three-hour research projects. We pick what AI takes first.
I set it up inside the tools you already use, test it with your team, and make sure you can run it without me.
Either works. If you're in the San Francisco area, I'd love to come hang out in person. Anywhere else, we'll do it all online.
Not at all. That's my job. I work with the tools you already use, get you set up on the AI tools I use every day, and teach you and your team how to use them.
No. The human moments that make your business special stay exactly where they are. AI takes over the repetitive work behind the scenes, so you have more time for those moments. I don't blindly trust AI, and you won't have to either: anywhere it touches your customers, a real person on your team reviews its work until you're confident in it.
Maybe a few. Some of the best AI tools have small monthly subscriptions. I'll only suggest ones that are worth it for your business, and you'll always know the cost before you sign up for anything.
Yes. I'll be inside things like your inbox, customer list and sales numbers, and I treat all of it as confidential. I'm happy to sign an NDA if you'd like one.
More questions? Her AI Era FAQ · Founding Circle FAQ · Build-along
Sound like your business?
I believe that as AI takes over more of our screens, the future belongs to real-world experiences and services: the shops, studios, services and spaces people show up to in person. I'm building a community for the women running them. Join the list for every before-and-after, founder spotlights, and live build-along sessions where we build our own AI tools together.